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 The Challenge
RAMS, an Australia-wide Home Loan Company , which excels at making loans available to Home Buyers. RAMS Home Loans is regulated by the Australian Securities and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC). Through a nationwide network of mortgage brokers and franchise service centers, they are able to efficiently offer services to the Australian market. In 2003 RAMS began the roll out of a network of franchise Home Loans Centers in major suburban and regional locations across Australia. The RAMS Home Loans Centers complement the existing call center 13-RAMS (13-7267), website www.rams.com.au and team of mobile home loan managers. RAMS also have a dedicated business channel to support and service mortgage brokers selling RAMS products. RAMS have been the recipient of many industry awards, and in the past two years has won a total of five Australian Mortgage Awards. In 2003, RAMS won ‘Best Brand’ and ‘Most Effective Internet Presence’, and in 2002 won ‘Best Retail or Franchise Operation’, ‘Best Advertising’ and ‘Sales Manager of the Year’. RAMS also measures their success by the support they receive from the capital markets when they bring loans to be secured. The company has gained a reputable business standing and is considered to be in the "Top Tier" of those companies who issue bonds backed by mortgage and home equity loans. It is the strength in this market that has caused an increased flurry of activity throughout the company, and a need to improve their operational efficiency while remaining true to their core competencies. With their tremendous growth in the past few years, RAMS faced a challenge in defining current business process flows in its Sydney HO. The existing data capture system was cumbersome and did not meet strategic objectives of increased communication, workflow management, storage solutions or file processing. The mortgage company knew that to meet demand, yet remain focused on customer service, they needed to look to a company that could meet and exceed their expectations in the computerized loan-processing arena.The Solution Chosen Solution: FigLoan (custom solution) Figtree Systems, with the FigLoan product, worked with RAMS to understand the complete, existing process flow. After an in-depth examination of their procedures, Figtree proposed a scalable solution that could meet the needs of workflow, production demand, communication and strategic objectives. The FigLoan solution created for the company was built in 4 phases. The project continues and will expand as the demand and business needs change. Phase 1: the simple introduction of the Loan Approval process through to the “Sent for Settlement” stage. Simple but effective. They introduced electronic Service level Agreement monitoring, Problem escalation and automated emails advising Brokers of the status of the loan. They captured Broker details, loan writer and valuation details. This system continues to operate successfully with workflows, emails, letters and validation rules being changed by RAMS staff to change the business practices and receive a return on investment. Phase 2: the introduction of a Broker accreditation and document tracking system. This phase was introduced one month after phase one and was built to incorporate the necessary Broker accreditation documentation regarding, contract (agreement) and version, Broker PI insurance currency and details, License details. All of which has particular workflows and validation rules regarding the continual knowledge gathering exercise to ensure that Brokers remain current with documentation and certificates as required. We have also included the SMS’ing of loan writers to advise of status changes for the loan application. Phase 3: allows for the Loan Writers complete details to be maintained. A Sales Plan were introduced per loan writer to include business objectives, personal objectives, training objectives and general financial expectations from the individual and RAMS perspective. We are also introduced a call (physical meeting/ conversation) plan and next call plan objective including historical objectives, aim of call and result of call . This concept is also being introduced at the same time to the Broker companies as a corporate plan for the individual Broker. Phase 4: is to take the Loan Application process forward from “Sent to Settlement” through the legal stage to cheque production and executed document storage. There is more to come, however, RAMS are introducing each phase so that business interruption is minimal and maximum design and experience is placed into the new system. The Result
FigLoan benefits to RAMS are remarkable, as FigLoan has offered company-wide improved efficiency. They knew that to compete in an ever-evolving industry, they needed a vendor to support and grow with them. FigLoan offered a needs-based solution that benefited from an immediate ROI and allows for more loans to be handled by the same staffing levels. FigLoan also provided a technology driven, leading edge solution that can compliment both party’s existing relationship. Due to the existing relationship, RAMS saw a seamless transition in data from the existing process to the FigLoan process – a benefit for all. |